what

• Health care conference branding for 2 consecutive years

• 6x8 program booklet with multiple covers, 8 pages, 4cp, saddle stitch

• Social media assets, presentation slides, video graphics

• Buttons, tees, totes and other imprinted swag

why

• Patients and caregivers came together to figure out how to fix a broken health care system

• The “different kind of health care conference” embraced a scrappy, grassroots flavor

how

• Zine culture inspired the creative direction—photocopiers, Astrobright paper, typewriters and Sharpies

• Hand-drawn elements reinforce the DIY vibe

• The event’s second year received a gentle refresh but remains true to the original theme