what

• Experience design for American Academy of Dermatology Annual Meeting, 3 consecutive years

• Rx Club Silver Award and Global Award Finalist

why

• Engage 7000 dermatologists

• Introduce new products and explain product features to a professional audience

how

• Clean and minimal design stays true to the brand

• Luxury retail inspires the product displays

• Large-scale wall graphics help guide traffic flow

• Interactive touchscreens provide detailed product information

• LED poster panels and translucent video glass add luminous light to the experience