what

• Lead campaign concept in a pitch to refresh a generics company

• Campaign for a new heart valve device

• Campaign for an established brand treating diabetic foot pain

• Ad concept for a depression therapy with newly-indicated cognitive benefits

• Campaign for an incontinence treatment

• Alternate concept for the heart valve campaign

why

• Business-to-business marketing

how

• Compelling combinations of imagery and copy result in memorable marketing campaigns

• Creative briefs drive the strategy and guide brainstorming with writing partners

• Image compositing and retouching with Adobe Photoshop result in completely unique visuals