what

• 4x6 accordion-fold mailer with 6 panels on 65# Cougar cover, 4cp + PMS 3005

• Tipped-in card

• Custom mailing envelope

why

• Introduce new health plan members to key plan features

• Improve their onboarding experience

how

• Typographic hierarchy is key to creating a scannable read

• Photograph choices and ink floods reinforce the reliable brand blue

• Compact size feels special and easy to keep for future reference