conference 03
Meeting themes to engage and inspire executive leadership and board members during their annual two-day event
what
2018 meeting theme proposals for executive leadership team and board members
Swag recommendations to align with proposed creative directions
why
Provide an engaging and inspiring experience for the two-day event
Set up an enduring framework to support the team’s continued initiatives and objectives throughout the next year
Ambiguous direction specified a building theme
how
Drawing from a love of drafting supplies and my writing partner’s experience with the LEGO universe got us there
Presenting multiple creative directions provided a range for the clients to choose from
Modular design systems allow for flexibility across multiple applications
what
2017 meeting theme for the same conference
Themed swag including event poster, embroidered patch, name badge and stickers
why
Support the team’s continued work making improvements in health care through it’s collaborative strength and efforts
how
A space shuttle crew, lifting off and taking on the challenges ahead together, is a fitting metaphor for the event’s focus
Inspiration came from the 1975 NASA Graphics Standards Manual and the tradition of space mission patches
The Stratum typeface has an appropriate scientific feel in bolded all-caps
My illustration’s color palette brings a retro feel to the theme